Seoul Education Development, Korean Building Design, Images, Architecture, Architect

Korea University Business School Hyundai Motor Hall, Seoul

Contemporary Higher Education Building design by Samoo Architects & Engineers

16 Apr 2014

University Business School

Location: 145, Anam-ro, Seongbuk-gu, Seoul, Korea

Design: Samoo Architects & Engineers

Planned as a 21st century business school that will be responsible for educating global leaders, the construction of Korea University’s Hyundai Motor Hall designed by Samoo Architects & Engineers has recently been completed.

Located on the edge of the university’s perimeter with 14m height difference from the roads, the site location provided difficulties in accessibilities. In order to solve this problem, a radical plan was proposed by the design team to create a new opening to the site as well as the university. With the concept of creating an open ‘Gate’, the building would act as a visual gateway to the university and provide better accessibilities.

The upper portion of the building including a long curtain-wall bridge was a result of the concept ‘Connection’. The bridge provides a circulation route that connects the main building of the business school with the LG-Posco Hall and the Hyundai Motor Hall. Symbolically, it represents a connection between the past, the present, and the future providing a new identity to the business school of Korea University.

Within the building, major efforts were put to provide spatial experiences orientated on ‘Light’. A major atrium with sky-light allows natural light to be dispersed throughout the building creating a calm & pleasant atmosphere. Surrounding the atrium, group study rooms are located to allow students to hold creative meetings that are an essential part of the school’s curriculum. Within the atrium, a network of stairways enables easy access between floors while multi-purpose areas allow various activities to occur.

With attention to facade designs that will allow maximum natural light to the interiors, the building deploys various technologies including geo-thermal plants to realize a truly sustainable building. As a new extension to the Korea University, the Hyundai Motor Hall will become a valuable asset that will be appreciated by its users.